I stumbled upon Hatch last year, as their “1st Annual Easter Egg Coloring Contest” is something we at UOVO really should have come up with ourselves. Just how obvious an idea was that; for us, I mean?
I was impressed then. Now I am even more impressed.
As they say on their site; they have their “first hatchling” – JAQK Wine Cellars.

A design firm making wine? How? What?

I didn’t spend much time actually finding out “why”, but I do think this sort of venture is very interesting. And very cozy. I imagine designers must get tired of working for clients, and would rather design something for themselves, something they can proudly show off, and bask in the compliments from people who actually use their product, and like it, while they are having a social event… drinking wine.
Maybe it’s because, so often, I hear about the social scene in places like San Francisco. Reading Dwell, seems to make me believe everyone has an active social life – and room to entertain that life in.
It just seems so good. Designing something you can show off, and get instant feedback about. Actually relaxing with something you’ve created. Doesn’t that just sound like the life?
Needless to say, I’m a big fan of their work, and I wish I could taste their wine… better yet; I wish I could get invited to a wine tasting… in San Francisco!;)

Good on ya, Hatch.

I need me some of them cards they have for sale in their shop.